Mobile Game Business Plan

Are you thinking of starting a Mobile Game business? We have prepared a solid Mobile Game business plan sample that guides you on every stage of your business plan writing.

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The mobile gaming industry is booming and is expected to grow even more rapidly in the coming years.

Developers and people with financial bandwidth are trying to capture this highly saturated market space to reap exceptional financial rewards. One needs a comprehensive business plan outlining every possible detail of the mobile gaming business to raise funds and work on its scalability.

Need help writing a business plan for your mobile game business? You’re at the right place. Our mobile game business plan template will help you get started.

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How To Write A Mobile Game Business Plan?

Writing a mobile game business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

  1. Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your mobile game business, its location, when it was founded, the type of mobile game business (E.g., single game developer, developing studio), etc.
  2. Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
  3. Products and Services: Highlight the mobile game services you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include mobile games, in-app purchases, and game development as services and mention seamless user experience and cross-platform compatibility as some of your USPs.
  4. Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
  5. Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
  6. Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

  1. Business Description: Describe your business in this section by providing all the basic information:Describe what kind of mobile game company you run and the name of it. You may specialize in one of the following mobile game businesses:
  2. Describe the legal structure of your mobile game company, whether it is a sole proprietorship, LLC, partnership, or others.Explain where your business is located and why you selected the place.
  3. Owners: List the names of your mobile game company’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
  4. Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
  5. Business History: If you’re an established mobile game service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.Additionally, If you have received any awards or recognition for excellent work, describe them.
  6. Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

  1. Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, hardcore competitive gamers, achievers, and social gamers would be the ideal target audience for an MMORPG(Massively multiplayer online role-playing game) gaming company.
  2. Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
  3. Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your mobile game services from them. Point out how you have a competitive edge in the market.
  4. Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, hybrid casual gaming has a booming market; explain how you plan on dealing with this potential growth opportunity.
  5. Regulatory Environment: List regulations and licensing requirements that may affect your mobile game company, such as business registration, age rating, content regulation, intellectual property rights, data protection compliances, insurance, state and federal regulations, etc.

Here are a few tips for writing the market analysis section of your mobile game business plan:

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

  1. Describe your services: Mention the mobile game services your business will offer. This list may include offering services like gaming infrastructure, immersive playing experience, live streaming, competitive gaming, etc.
  2. Features & Functionality: Highlight the key features and functionalities of the game. This may include unique features like,
  3. Describe your products: Mention the products you sell through your mobile game business. It can be merchandise like apparel, collectibles, or accessories to increase the fandom and brand value.
  4. Quality measures: This section should explain how you maintain quality standards and consistently provide the highest quality service.This may include comprehensive testing, an intuitive user interface, polished graphics and sound design, regular updates, and bug fixes.
  5. Additional Services: Mention if your mobile game company offers any additional services. You may include services like live streaming, hosting tournaments, support and help guide, etc.

In short, this section of your mobile game plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

Read More: What to include in Product and Service Section

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  1. Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, top ranking, stunning visuals and art play, and cross-platform compatibility could be some of the great USPs for a hyper-casual action and stimulation mobile game company.
  2. Pricing Strategy: Describe your pricing strategy—how you plan to price your mobile gaming app and stay competitive in the local market. You can mention the freemium model you plan on introducing to attract new players to your game.
  3. Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, email marketing, content marketing, PR, and influencer marketing.
  4. Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with game subscription service providers, offering referral programs, cross-promotion, etc.
  5. Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, regular content betterment, daily rewards and incentives, personalized service, etc.

Overall, this section of your mobile game business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your mobile game business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

  1. Staffing & Training: Mention your gaming business’s staffing requirements, including the number of developers or game designers needed. Include their qualifications, the training required, and the duties they will perform.
  2. Operational Process: Outline the processes and procedures you will use to run your mobile game business. Your operational processes may include working on the user interface, fixing bugs, introducing updates, running ads, learning programs for developers, etc.
  3. Technology & Equipment: Include the list of equipment and machinery required for mobile game business, such as computer systems, development technology, office equipment, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your mobile game business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

  1. Founders/CEO: Mention the founders and CEO of your mobile game company, and describe their roles and responsibilities in successfully running the business.
  2. Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, key executives(e.g. CEO, COO, CMO.), senior management, and other department managers (e.g. developer manager, operations manager, marketing manager.) involved in the mobile game business operations, including their education, professional background, and any relevant experience in the gaming industry.
  3. Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
  4. Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
  5. Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your mobile game services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

  1. Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
  2. Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
  3. Balance Sheet: Create a projected balance sheet documenting your mobile game business’s assets, liabilities, and equity.
  4. Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
  5. Financing Needs: Calculate costs associated with starting a mobile game business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

To create automatic financials for your own business plan, we recommend Upmetrics. Create your own business plan.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your mobile gaming business plan should only include relevant and important information supporting your plan’s main content.

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Summary

This sample mobile game business plan will provide an idea for writing a successful mobile game plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our mobile game business plan pdf.

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Frequently Asked Questions

Why do you need a mobile game business plan?

A business plan is an essential tool for anyone looking to start or run a successful mobile game business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your mobile game company.

How to get funding for your mobile game business?

There are several ways to get funding for your mobile game business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your mobile game business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your mobile game business plan and outline your vision as you have in your mind.

How detailed should the financial projections be in my mobile game business plan?

The level of detail of the financial projections of your mobile game business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a comprehensive view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a mobile game business plan include?

The following are the key components your mobile game business plan must include:

Can a good mobile game business plan help me secure funding?

Indeed. A well-crafted mobile game business will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

About the Author

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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